Products

Description/General Overview:

If you have already purchased our book the “Search Engine Secrets Master Course” then you have already learned specific Search Engine Optimization (SEO) strategies that will get you a #1 position in the ”Organic” Search Results of Major Search Engines and Online Directories such as Google, Yahoo, MSN, and ASK. While this type of advertising for your website, your products, and your services is completely free advertising, it may take up to 3 months for your website to be indexed and positioned properly.

Utilizing Pay Per Click advertising will guarantee that your website will appear in the Top Search Results for the specific keyword search terms you target within just a few minutes after you open your account. This will help you quickly build visibility and Brand Awareness and immediately drive highly qualified traffic to your website.

What is Pay Per Click Advertising?

Pay Per Click advertising, also known as “PPC” or “Sponsored Advertising” is a form of online advertising which allows a you to place “Bids” to have a small Ad that you create positioned within a Search Engines Results Page (SERP) under specific keywords you have chosen. These Sponsored Ads which look like short classified ads are displayed within the Top and Right hand side of the “Organic” Search Results.

For example, a prospective customer will go to Google or Yahoo and type in certain keywords or a keyword phrase to search for “Sony Plasma Televisions”.

Companies such as yours who are utilizing Sponsored Advertising will have bid on these same exact keywords as well as other similar keyword phrases such as “Sony Plasma Televisions”, “Sony Plasma”, “Sony HDTV Plasma”, “Buy Name Brand Plasma”, etc., etc.

Different companies Bid on these same keywords and similar keyword phrases which can cost you anywhere from $0.04 per click up to $5.00 per click. The Cost Per Click or “CPC” will vary depending on where you want your Sponsored Ad to be displayed in the Search Engine Results Page and who else is competing against you.

So if you want your Sponsored Ad to be the first ad people see then the CPC will be more expensive. You will only have to pay for these Sponsored Advertisements when a prospect clicks on your Ad and visits your website.

What are the Advantages of PPC Advertising over Organic Search Engine Advertising?

While Organic Search Engine Advertising offers your company free year long advertising and must be your first step in your online marketing campaign PPC Advertising offers distinct advantages which Organic SEO cannot offer.

Advantages of PPC Advertising:

• Start a PPC advertising campaign and have it running at full speed within 15 minutes using Google AdWords, Yahoo Search Marketing, or Microsoft Adcenter.
• Quickly promote time sensitive events such as “Black Friday“ Holiday Sales Events, Sporting and Concert Events, Merchandise Closeouts, etc.
• Determine and set the specific Month/Day/Year when you want certain Advertising Campaigns to end.
• Target distinct Markets by choosing to have your Advertisements displayed to prospects living in specific Cities, States, or Countries.
• Quickly build your Brand Awareness by consistently having your Advertisements displayed under many different keywords.
• Set specific times during the day to have your Advertisements displayed.
• Quickly test the market and discover what the demand is for your new products or services your company may be offering.
• Easily test different combinations of keywords, titles, and descriptions to find out which ones are the most effective.
• Get your company seen immediately by prospects while you wait for your Organic Search Engine Advertising to take effect.
• Realize a combination of speed, flexibility and reliability that SEO cannot offer you.

Disadvantages of PPC Advertising:

• Whether a person clicks on your Sponsored Ad and makes a purchase from you or not, you still have to pay the amount you Bid for the specific keywords and keyword phrases that you have chosen as well as the position you wanted your Advertisement to be shown within the Search Results Page.
• You must continually monitor all of your PPC Campaigns to ensure that you are placing the most cost effective Bids for your specific keywords and Ad positions to ensure you are receiving the highest Return On Investment.
• You will need to put in place a System for Tracking your Sales Conversions to allow you to routinely check your Sales Conversion Rate for each of your keywords and Ad positions.
• You can lose a lot of money very quickly if you do not know and utilize specific PPC Strategies.

If you want to quickly generate highly targeted buyers who will come to your website to purchase your products and services then you need to use Pay Per Click Advertising.

Discover:

 

• Sales Conversion Rates for each PPC Service.
• Gender Breakdown by PPC Service and type of Ad.
• Age Breakdown by Search Engine.
• Buying rates by Search Engine.
• Strategies for using Google AdWords, Yahoo Search Marketing, and MSN AdCenter.
• Recommendations on which PPC your company should be using.
• How to get $50 or more in PPC Advertising Credits from each PPC Service.
• Instructions on how to open and set up your PPC Accounts.
• How much you should budget for your PPC Campaigns.
• How to plan your PPC Campaigns for ultimate success.
• Proven PPC Strategies.
• How to calculate your Maximum Cost Per Click.
• How to calculate your Conversion Rate.
• Bidding a Low Cost Per Click versus Bidding a High Cost Per Click.
• Strategies to help you lower your Cost Per Click.
• When to use Automated Bidding and when you shouldn’t.
• How to take advantage of Bid Gaps and other bidding strategies.
• How to target Niche Keywords that have fewer competitors.
• How to target “Action Keywords”.
• How to bid for Exact, Broad, Phrase Match and which one is the best to use.
• How to use Negative Match Keywords effectively.
• How to evaluate your keywords.
• Recommendation on the best keyword service to use.
• Specific ways to increase your Sales Conversion Rates.
• How to do simple Split A/B Testing on your PPC Ads.
• Advanced Bidding Strategies.
• Find out the best days and times to run your PPC Ads.
• What your Quality Score is and How to increase it.
• How to write effective PPC Advertisements.
• How to use keywords in your Ads Title, description, and URL.
• Write offers that people just can’t refuse.
• Learn the most effective Call To Actions.
• Find out what a Landing Page is.
• Learn how to create highly effective Landing Pages.
• Streamline your Ordering Process.
• How to test, track, and analyze your sales conversions and return on investment for free.
• Reviews of the best tracking software to use.
• How to easily manage all of your PPC Campaigns.
• How to adjust your bidding strategy and adjust your keyword lists.
• How to assess your PPC Ads.
• Worksheet to help you review your keywords, PPC Ads, and Landing Pages.
• Determine who your competitors are and how to beat them at their own game.
• PPC Dirty Tricks you need to know.
• What Click Fraud is and how to protect yourself.
• The future of PPC Advertising.
• The best PPC Blogs, Forums, News Sites, and Online Tools.
• And more!

My staff and I at WebXSuccess have purchased and read all of the major works relating to PPC Advertising which have ranged in prices of between $24.95 up to $97.00. Most of these books contained varied opinions of the author and general concepts but none of them gave us specific strategies that have been proven to be effective on PPC Campaigns.

I decided to write the most authoritative resource on PPC Advertising known to date which will help you quickly and easily utilize PPC Advertising for your company website.

Nobody wants to spend a week reading a 200 page book then try to remember what they learned as they try to implement new strategies. This is why I keep my books limited to specific strategies and facts which will enable you to quickly and easily implement them into your own PPC Campaigns.

Who should read this manual

The primary audience for Pay Per Click Advertising Management - Advanced Strategies are website designers, small to medium sized business owners, managers and others who are involved in the marketing of websites.

This report has timely and important information for anybody responsible for a PPC Campaign and interested in seeing it as successful as possible.

Technical Specification: